Food Solutions for ‘Healthy Living’.

Last 25 years of our business journey has seen us acquiring a great deal of experience & expertise in ‘Food Additives’ for flavouring, taste enhancement, or texture impartment besides maintaining a strong presence in the non-edible segment with products for industrial applications. In future we plan to consolidate our presence in the food sector through development and production of specialised salts, investments in down-stream projects in the salt category and expansion in to organic/nature friendly sweeteners, spices, oilseeds & specialty foods.

Our business will be guided by four core principles:

Ethical and transparent management practices
Constant innovation in products and its processes
Quest for seeking best possible consumer solutions
Maximisation of customer value

We started our venture with a basic commodity as ‘Common Salt’ and then added authentic ‘Himalayan Rock Salt’ to our assortment as it provided a natural alternative for healthier living, which was in line with our business philosophy. In a similar vein, we will strive to add products with a natural origin or minimal chemical content thus avoiding harmful effects on the human body.

Our umbrella brand ‘Naturel^TM’ shall encompass a range of products with our brand philosophy & carry the hallmarks of innovation, nature friendly ingredients, healthy lifestyle & fair business value for the customer.

We will invest in technology update for a competitive edge, chase knowledge sources & benchmark our business against the best in industry to maintain a lead position for business sustenance. Our company has been working closely with well-known state research institutes in India for process optimisation and alliance for new product launch.

Supply Chain efforts would be in a continual race for sourcing the raw materials at the right price, of optimal quality & getting them to the production unit as & when required.

Multi-Channel sale through on & off line platforms will be driven by an underlying principle of being present at a touch point where our customer expects us to be from a convenience perspective. OEM sector is an area of expertise for the company and we will continue to be a source of manufacturing for national brands/private labels in the field of food additives and other related segments.

We will strive to walk hand in hand with nature & try to strike that fine balance for benefit of all stake holders namely the consumers, suppliers, society, state and other overseas partners. Women Empowerment programs will be promoted through preferred employment Opportunities for women at our work place environment and prefer partnership with companies following a similar line of social attitude and values being pursued by us.